Strategic Email Marketing for Early Childhood and Parenting Brands

Build Trust, Grow Engagement, and Turn Content Into Conversions

With copy rooted in child development expertise and marketing strategy, I help you grow your list, nurture your audience, and sell your offers through high-performing email content that stands out and drives results.



⏰

There’s not enough time in the day.

Developing curriculum tools, sensory products, or consulting resources already takes all your creative energy.

Your Educational Resources Are Changing Lives
—But Your Email Strategy Isn’t

💛

Customer care comes first.

Supporting families means providing top-notch customer service, no matter how long it takes.

📉

A crowded market makes it hard to grow.

You know email can make your brand stand out—but your list isn't growing, and your launches aren’t getting the attention they deserve.

Even the best educational tools need expertly crafted,
evidence-based content that builds trust and guides action. But when you're close
to the work, writing it yourself can feel unclear, off-brand, or overwhelming.

That's where I come in.

Strategic Content That
Reflects Your Mission, Builds Trust, and Drives Response

  • Connect with Confidence

    Feel confident every time you hit "send"
    on email campaigns built to
    resonate with your audience.

  • Build Trust

    Grow subscriber trust with
    supportive messaging that nurtures
    relationships and expands your impact.

  • Convert Consistently

    Turn curious browsers into loyal customers
    with strategic copy that makes your brand
    stand out as the best choice for families.

Email strategist for early childhood and parenting

Hi! I’m Susan, Your Strategic Content Partner

As someone who’s spent over 25 years working in the fields of early childhood education, parent coaching, and early intervention, I know firsthand how rewarding yet overwhelming this work can be.

You pour your heart into products and resources that inspire, empower, and educate. But when it comes to marketing, you need help connecting with the families and educators you serve.

That’s what I’m here for—to take away the overwhelm of reaching the families who need you.

My work is grounded in empathy-first communication, developmental insight, and the belief that brands should feel like partners, not authorities.

I specialize in:
✅Email sequences and nurture campaigns
✅Lead magnets and downloadable educational resources
✅Blog posts, landing pages, and sales copy

My clients are mission-driven and education-first—often focused on early literacy, curriculum, special needs, or developmental milestones. They need content that reflects their values and meets their business goals.

If that sounds like you, I’d love to support your next campaign or resource launch. Let’s bring your message to life—and help more families feel supported and seen.





My Approach is Unique

Child Development Specialist

Certified in developmental approaches that help parents understand their child's needs, I bring an added layer of insight to every project.

Strategic Email Copywriter

I craft messages that resonate and campaigns that nurture to drive measurable results and convert with authenticity.

Offering a Personal Touch

I provide a thoughtful, partnership-driven experience based on trust and respect. Your voice is honored, your mission is understood, and every word is written with care.

Marketing Content Services Built for Impact-Driven Brands

Every project starts with your mission and ends with content that earns trust and drives results.

    • Downloadable parent resources (PDF guides, activity sheets, checklists, and toolkits) that attract the right subscribers and grow your list

    • Educational email courses with research-backed content for parents that builds trust

    • Articles/blogs that increase engagement and establish brand authority

    • Welcome sequences that connect from the first email

    • Email nurture campaigns to strengthen relationships

    • Monthly newsletters with educational value to support caregivers

    • Sales pages rooted in expert strategy and developmental expertise

    • Launch campaigns that feel authentic

    • Funnel strategy sessions to tie it all together

Let’s Work Together

Clear Steps. Strategic Support. Results You Can Trust.

1

Step One

Book a Free Strategy Call

We'll discuss your brand vision and content challenges. Together, we'll identify where you need the most support.

2

Step Two

Receive Your Strategic Content Plan

You'll get a custom proposal with project scope and timeline. Everything will align with your family-focused mission.

3

Step Three

Launch With Confidence

We'll bring your content to life—from welcome emails to complete marketing campaigns. Your message will earn trust and inspire action.

Kind Words

Bernardine Harshman OTR/L, SIPT-C, C-NDT, SC, Team Lead at The Warren Center

“Susan is very approachable and supportive. She does an excellent job of collaborating and joint planning. Her time management and documentation are of the highest standard, and she consistently meets her deadlines. One of Susan's strengths is her ability to listen and connect with others in a way that helps her analyze their needs appropriately and develop plans effectively.”

Mary Elise Johnston, Pre-K Teacher at Custer Road Christian Day School

“”

Frequently Asked Questions

  • That's okay! I can help you build one from the ground up with a free resource and welcome sequence that feels aligned and strategic.

  • Absolutely. We'll collaborate closely to ensure every word feels true to your brand.

  • Definitely. Every project includes a strategic planning map to make your content work harder.

  • Typically within 2–3 weeks, depending on the project scope and my availability.

Your Mission Matters. Let's Make Sure Families
Know It.

You’re ready to grow

…but your list is standing still.

You have an important message

...it's just not connecting.

Your offer can make a difference

...but families aren’t clicking “Add to Cart”.

Contact Me

Not quite sure what you need? I’d love to hear about your goals and help you find the right fit. Reach out with your questions—I’m here to help.